oJAYo SAP training

This is for anyone who struggles to find gold mine keywords. In other word – high traffic keyword with low competition.

Many people get confused why we should use quotation marks in Google search engine.

I often get this question asked:

I don’t put quotation marks (“”) around my keywords when searching in Google for a web site/article I am looking for. Then why should I when doing keyword research?

The answer to this question:

The quotation marks (“”) around your keywords is to help you with your research. The quotes allow you to ascertain your competition.

Therefore conducting a search at Google WITHOUT the quotes, gives you results from their Articles, WebPages etc that contain your keywords IN ANY COMBINATION.

An example of this is – if your keyword is “Quickest way to improve credit”, Google will pick up sites that might include “quickest” and “improve credit”, but not necessarily in that order (or even grouped together).

However…

… conducting a search WITH quotes, gives you results that include pages that contain your EXACT keyword phrase.

This gives you an idea of the TRUE competition you are up against.

When you use quotes, it brings up your most prominent competition.

In other words, people who know a bit about what they are doing to rank for those keywords.

Using keywords in quotation marks just tells you more precisely who and how many you are competing against with your chosen keywords.

Using “” is just a tool to give you an edge on your competition.

That’s the difference

Example that I quickly researched just now:

Type in the Google search engine the keyword phrase – how to build a glass house

Directly below your typed in phrase (how to build a glass house) you will see the results 84,500,000 searches without quotes. Try it now for yourself.

http://lmgtfy.com/?q=how+to+build+a+glass+house

And now type in the keyword phrase in the Google search engine with quotes like this “how to build a glass house” you should see figures of around 146,000 just below the keyword phrase you typed in. This exact term shows you are only competing with 146,000 pages – not 84,500,000.

http://lmgtfy.com/?q=%22how+to+build+a+glass+house%22

I would advise you not to go for any thing higher than 50,000 competing pages – the lower the better.

In fact for complete newbie’s I would highly recommend up to 10,000 competing pages. You will achieve faster results and it will keep you motivated. This will build your confidents up and once your experience enough start going for higher competing pages.

However before you consider using this as a key phrase you need to know how much traffic this key phrase receives daily/monthly. In this instance its only receives 73 searches a month – too low not worth your time and effort. You want at least 2000+ searches a month.

Go to Google keyword planner tool and check it out yourself…

Does that make sense?

Don’t worry if it hasn’t; just keep reading it over and over till it does. Read it the next day, then the following day. It took me weeks to learn this